Glossary
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Targeting
The process of identifying the specific needs of segments, selecting one or more of these segments as a target, and developing ad campaigns directed towards them.
Third Party Website
A website owned, operated or hosted by a third party and authorised by carsales.com.au® ® to make the search results available. This can be in the form of a link from, add-on to, or otherwise in connection with, the websites they control.
Ticker
A scrolling piece of text or image that is usually hyperlinked to another site.
Tracking
The measurement of click-throughs within an ad placement - usually done by the ad server or at a third party location.
Tracking Code
Are tags added to an ads link in order to track or record a user’s clicks around a website, or the web.
Traffic
The number and type of people who come to a site. Traffic can be measured in many different ways.